50 million small businesses are using Facebook Pages to connect with their customers (Source: Facebook).
4 million of those businesses pay for social media advertising on Facebook.
(Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.
Video marketing is a powerful tool that personalizes your brand and increases conversions. 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year. 34% of marketers have used Facebook Live and 37% plan to use Facebook Live.